Did you ever watch “The Voice” and save your favorite performer from elimination by “hashtagging” his or her name on Twitter? Well now, Twitter allows you to actually record and watch shows from your TV or mobile device with Comcast’s “See It” button. This button is embedded into a tweet. When users click on it, […]
Back in August, multinational consumer goods company, Proctor & Gamble, caused a stir as marketing news outlets learned they spend up to 35% of its marketing budget on digital. Based on the Advertising Age’s Datacenter estimates of P&G’s fiscal 2012 ($4.8 billion U.S. ad spending), that’s about $1.7 billion. Chairman and CEO, A.G Lafley, defended […]
Ad spending on Twitter is likely to increase within the next year. According to Mark Mahaney, an analyst at RBC Capital Markets, 59% of respondents plan to increase ad spending based on a survey conducted by RBC and Ad Age. Only 4% plan on a decrease. As word of the survey spread, Twitter’s stock hit […]
Holiday Season shopping has officially begun. This past Monday, news stories were dominated by the results of Black Friday 2013. Media outlets played YouTube videos that featured the traditional holiday storming of big brand stores and 6 a.m. fights over electronics. The previous week featured stories that prepared for the occasion and analyzed its history. […]
