Conversion optimization is arguably the most important aspect of any online marketing strategy. In previous posts we have discussed the importance of SEO, SEM and web traffic; however, if any those methods fail to bring about new customers, that is conversion, then most of your efforts have been in vain. Certainly, influence and popularity on the […]
It has been documented that up to 80% of purchasing decisions start with keyword search on the internet. Individuals are now choosing search engines, or local listings and marketing sites to locate companies in their area. Therefore Search engine optimization (SEO) is essential marketing tools that will employee a range of methods to increase your site’s presence […]
SEO and SEM are definitely the standard strategies for advertising on the web. This stands to good reason since most people today find websites through search quires on the popular search engines, such as Google, Yahoo and Bing. However, even though this is the case, it is not of course the best way to measure of the success of your website […]
Is high keyword ranking the primary indicator of a website’s influence and popularity? While one might initially believe this to be the case, appearing in the top three search results on Google, Yahoo and Bing for my keywords does not necessary guarantee a successful site. High ranking does not necessarily translate into more clicks. For […]
Google+ can best be described as the integration of all Google products into a social platform. The ability to share what you’re doing and seeing on the Internet has become commonplace with how pervasive social networking and social media have become. Rather than allowing each of its products to become siloed and standalone, Google decided […]
