Brand Personality

Though it’s not recognized as often as “identity” as being a critical part of the branding process, brand personality is an integral component in today’s effective advertising.  A compelling brand personality will attract new customers, maintain existing customers, and even turn brand loyalists into brand evangelists.  As social media continues to become requisite in the […]

Social Media Best Practices

The use of social media networks has exploded in the past decade, from the introduction of the first primitive version of Myspace through the rise of Facebook to the integration of Twitter in daily life.  Social media has grown to foster communication between organizations, communities, and individuals, and when implemented in a thought-out way, it […]

Social Media Optimization

The use of social networks and social media optimization (SMO) for advertising has become increasingly important for businesses of all sizes in the digital age. Television, radio, and other forms of traditional advertising are still relevant, but a robust online presence is a necessity. Businesses of all sizes are benefiting from social network advertising and […]

Groupon and Living Social

Some companies have found that using social coupon sites like Groupon and LivingSocial has  resulted in a less than desirable outcome and a waste of time and money.  What many people don’t know is that not only are businesses providing their services at half-price, they have to split the remaining money with Groupon or LivingSocial. […]