Though it’s not recognized as often as “identity” as being a critical part of the branding process, brand personality is an integral component in today’s effective advertising. A compelling brand personality will attract new customers, maintain existing customers, and even turn brand loyalists into brand evangelists. As social media continues to become requisite in the […]
The use of social media networks has exploded in the past decade, from the introduction of the first primitive version of Myspace through the rise of Facebook to the integration of Twitter in daily life. Social media has grown to foster communication between organizations, communities, and individuals, and when implemented in a thought-out way, it […]
A Tweet is a powerful tool. Over 500 million people currently use Twitter, nearly double the number of users last year. For businesses, Twitter can help in you interact with consumers, amplify your message, and ultimately grow your business. Promoted tweets, a new feature that allows paid advertising on Twitter, offers a variety of benefits […]
The use of social networks and social media optimization (SMO) for advertising has become increasingly important for businesses of all sizes in the digital age. Television, radio, and other forms of traditional advertising are still relevant, but a robust online presence is a necessity. Businesses of all sizes are benefiting from social network advertising and […]
You don’t have a cell phone? Inconceivable! Mobile devices have become a platform for more than just communication. They are our lifelines for accessing the web, social media sites, email and so much more. The popularity of smartphones has increased and will continue to do so as the technology advances. As a result, it is […]
Some companies have found that using social coupon sites like Groupon and LivingSocial has resulted in a less than desirable outcome and a waste of time and money. What many people don’t know is that not only are businesses providing their services at half-price, they have to split the remaining money with Groupon or LivingSocial. […]
