Metadata is a component of virtually every website; in fact, metadata in one form or another is an ingredient in nearly every digital file that exists. But when people think of metadata, usually it is in the context of how it influences the creation and promotion of a webpage or website. And it is in […]
Local search may seem like an obvious choice for a local advertiser’s marketing mix, but the truth is that until recently the importance and impact of local search was either not known or not acknowledged. Search was a marketing concept that was broad in scope, for enterprises with a strictly online presence or a chain […]
Pinterest is the latest in social media trends. Don’t feel out of the loop if you just found out about it; viral marketing of the website has just recently begun to hit its stride. In fact, according to a Wall Street Journal article, unique visitors to Pinterest.com have more than tripled since October 2011, and […]
