Search Engine Optimization is THE most important factor when it comes to getting the consumer to find you. If a consumer types a keyword into a search engine and they can’t find you at least 3 pages deep, you may need some search engine optimization.
Getting your business listed in the online directories is just as important as your website itself. Placement in any business directory on the web can help your business succeed. Why? When was the last time you picked up the Yellow Pages? Why pay a ton of money to get into a Yellow Book when you can get into over 350 online business listing directories, mobile directories and GPS systems?
These directories can dominate a search engine results page when someone searches for your brand. Some of these directories, including Google, will even give detailed map directions to your business.