We gain insight used to develop internet marketing strategies that will reach your audience at the right time and right places.
Pay-Per-Click Advertising
You have certainly noticed the sponsored links area of a results page while using a search engine, such as Google. Sponsored links appear there because those advertisers are running pay-per-click campaigns. The advertiser only pays for the ad when someone clicks through to its website. That’s the meaning behind “pay-per-click.”
The amount of money paid depends on the going rate for a particular keyword in a particular position on a particular search engine. It is effectively a non-stop auction, where advertisers outbid each other for position. If you are bidding on a large number of keywords that are relevant to your business (the number of keywords in a campaign can run into the thousands), you have to constantly monitor each one and keep jockeying for position, or one of your competitors will outbid you. Managing pay-per-click campaigns requires many hours dedicated to tracking and analyzing keyword performance, to make sure your advertising money is most wisely spent. Most businesses don’t have the resources to devote to constantly monitor their keywords, which is just one reason why our SmartClick program is so helpful.
