We gain insight used to develop internet marketing strategies that will reach your audience at the right time and right places.
Display Advertising
In traditional media, display advertising generally refers to ads in newspapers or magazines. However, in the digital realm, display advertising appears on websites. Frequently accessed popular news, lifestyle or entertainment information sites, such as CNN.com, WebMD, and ESPN.com, sell space on their pages to advertisers. We target your message to potential customers where they will be most receptive and more likely to interact with it. Typically, the viewer of the site is able to click on the display ad and link to the advertiser’s site for more information. Even if the consumer is not currently in the market for your product or service, you have made an impression that helps to build top-of-mind awareness so that your brand is recalled when the need arises.
SmartLink is uniquely equipped to help you get display ad placement on reputable sites. We will research appropriate venues and positions, negotiate terms, design the ad, and make sure that the links are tested and working properly. We provide analytics which can tell you how many times your ad was displayed and how many click-throughs you received. Our system retains the searcher’s address and has the capability of displaying the ad again to any individual who clicked it once as they browse the Internet. This is called “remarketing.”
