Tag Archives: Google

Behavioral Targeting

Behavioral targeting is among the latest and most widely-accepted forms of online display advertising employed by online marketers.  Where other forms of online display ads simply provide content related to the host site or the presumed visiting audience, behavioral targeting … Continue reading

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Google Semantic Search

Google has announced that change is coming to search, whether the marketing world is ready for it or not.  In what will be the biggest change to Google’s primary product since the introduction of AdWords, Google will be shifting from … Continue reading

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How Does the Google Wallet App Work

How Does the Google Wallet App Work. Monday, Google began distributing the Google Wallet App to Sprint customers. Continue reading

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Can Google Plus compete with Facebook or will it be another Google Wave?

Google announced the beta launch of their new social network called Google Plus (or Google+.) Google needs to put time, effort and listen to its users on this social network.  We all know what happened to Google Wave. However in … Continue reading

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Submitting your site to search engines and directories.

Your company has a website, but do they have a “web presence?” A web presence is what every business needs. It’s not just having a website online. Instead, it’s about sharing your business information across the web, on sites that searchers use. It’s providing your business information such as location, hours of operation, and payment types. This can be done by not only submitting your business to search engines but to many of the major directories on the web as well as GPS systems and mobile directories. Continue reading

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