Reputation Management

Your Reputation Precedes You

The Internet is a social hub. People use the Internet to share their experiences with others; and this trend is growing exponentially as new social networks continue to come online.

Do you know what is being said about you in cyberspace? Are there disgruntled customers or malicious former employees who have an axe to grind? More and more companies are horrified to discover that dirty laundry is being aired and misinformation is being spread online for everyone else to see. Google encourages people to freely post reviews of businesses on their maps directory. Consumer sites such as Yelp, YellowBot and TripAdvisor allow people to do the same. If someone has a bad experience with a company, they log onto the Internet and vent, knowing that their comments are available for millions to see.

It is no wonder that reputation management is becoming a critical area that requires attention and in some cases, immediate action, to overcome damaging information and comments. This is an area in which the specialists at SmartLink excel. We will identify any unflattering remarks that may already be out there and make recommendations for addressing them. We will likewise identify positive comments and distribute them to social networking sites to rapidly populate and multiply positive reviews. With SmartLink’s social monitoring, you can be alerted to what people are saying about your business on the Web as quickly as you want. The information we produce often reveals trends and statistics that you can use to improve your marketing, customer service and overall quality control.

In this day and age, your brand isn’t necessarily what you say it is… it’s often what Google, local directories and consumer sites say it is. One bad blog post, Yelp critique or review on Google can turn a fancy restaurant into a greasy spoon.

Contact SmartLink today to take control of your online reputation.

*Social Monitoring is also known as Reputation Management.