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Author Archives: SmartLink
Behavioral Targeting
Behavioral targeting is among the latest and most widely-accepted forms of online display advertising employed by online marketers. Where other forms of online display ads simply provide content related to the host site or the presumed visiting audience, behavioral targeting … Continue reading
Posted in Google, Internet Marketing, Uncategorized
Tagged behavioral, behavioral targeting, browsers, consumer behavior, contextual ad, cookies, delicious and scrumptious cakes, display advertising, endemic targeting, Google, Internet Marketing, marketing, online display ad, pay per click, personalized advertising, SEO, smartlink
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Google Semantic Search
Google has announced that change is coming to search, whether the marketing world is ready for it or not. In what will be the biggest change to Google’s primary product since the introduction of AdWords, Google will be shifting from … Continue reading
Online Display Advertising
Online display advertising is not necessarily a new proposition for marketers, but there is a slew of new ways to incorporate it into a campaign. Traditionally, a display ad might appear in a newspaper or on a billboard; however, at … Continue reading
Posted in How To Get Your Business Noticed, Internet Marketing
Tagged behavioral targeting, brand awareness, branding, campaign, click-through rate, contextual targeting, demographic targeting, display advertising, endemic targeting, engagement-based optimization, geographic targeting, Internet Marketing, online display, online display advertising, remarketing
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Metadata and Keywords
Metadata is a component of virtually every website; in fact, metadata in one form or another is an ingredient in nearly every digital file that exists. But when people think of metadata, usually it is in the context of how … Continue reading
Local Search
Local search may seem like an obvious choice for a local advertiser’s marketing mix, but the truth is that until recently the importance and impact of local search was either not known or not acknowledged. Search was a marketing concept … Continue reading
Posted in Google, How To Get Your Business Listed On Local Directories and Search Engines, Internet Marketing, Local Directories on the internet
Tagged discover new places, google hotspot, Google Places, local directory, local internet marketing, local marketing, local search, local search strategy, smartlink, Yahoo, yahoo local, yelp
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Pinterest is the latest in social media trends. Don’t feel out of the loop if you just found out about it; viral marketing of the website has just recently begun to hit its stride. In fact, according to a Wall … Continue reading
Posted in How To Get Your Business Noticed, Internet Marketing, social media
Tagged blog marketing, bulletin board, marketing opportunities, marketing optimization, media strategy, online sales platform, photo-sharing site, pin it, pinboard, pinterest, social media business, social media for companies, social media marketing, social media trends, social networking, trending products, twitter marketing, twitter promotion, viral marketing
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SEO and SEM
SEO and SEM are the two main methods of getting impression and ranking on Google search. SEO stands for Search Engine Optimization, which basically means unpaid organic search results for keywords. Where as SEM stands for Search Engine Marketing, which … Continue reading
Clean Website Design
A clean website design look seems to be growing in popularity. Consider for a moment Google’s new platform for gmail. It has really evolved in recent months into a very clean look, that has given the user a more simpler … Continue reading
Add a like button?
Should you add a like button to your website? This answer is an emphatic yes! The like button is superior to even a share button. Reason for this is a share button can only help promote or expose your site … Continue reading
Posted in Google, SEO, social media, Uncategorized
Tagged add facebook like, dislike button, facebook like button, like and dislike, share buttons
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Back Linking
What is back linking and why is it so important in the world of SEO? First of all, what is a link? A link is url string that is posted somewhere on the web that a user can click on … Continue reading
Posted in Google, SEO, Uncategorized
Tagged back link services, get backlinks, hyperlinks, inbound links, incoming links, link building service
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